Fenix Blog (2007)

As if it weren't already enough the constantly struggle we experience to find balance in our everyday lives, now with the advent of the new social networking sites, we have to find balance in our online worlds as well?!

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Don't take it from me. Take it from the hundreds of Canadians I have spoken to in every corner of the country, young and old, urban and rural, from every walk of life you can imagine. In more than a decade of leading focus groups, surveys and interviews on the topic of websites, I have gotten an earful from Canadians on what they want to see in a website. I’ve heard even more about what they don’t want to see. Here then are the top three "dos" and "don'ts" distilled from all of this research.continued...

You've probably heard about how email marketing is an effective marketing channel. It’s low cost with a high return on investment ($57.5 for every dollar spent, according to the Direct Marketing Association). In addition to being a valuable relationship tool for both retention and acquisition, email also provides real-time measurable results. And email is a great vehicle for driving traffic to any web site. It’s all about being front of mind. If you’re not sending emails to your customers or members, someone else is. While this all sounds great... there is a catch.continued...