Fenix Blog (2007 / April)

Email Marketing: Take the 'less is more' approach for better results

April 7th, 2007
You've probably heard about how email marketing is an effective marketing channel. It’s low cost with a high return on investment ($57.5 for every dollar spent, according to the Direct Marketing Association). In addition to being a valuable relationship tool for both retention and acquisition, email also provides real-time measurable results. And email is a great vehicle for driving traffic to any web site. It’s all about being front of mind. If you’re not sending emails to your customers or members, someone else is. While this all sounds great... there is a catch.continued...

Website Analytics: the Stats you Love to Hate

April 28th, 2007
Any web technology company worth its salt understands the importance of website analytics. Without analytics you can't know if your website is doing what you need and want it to do. Web site analytics applications are often underutilized by small and medium size businesses.continued...

Bar Camp 3

April 2nd, 2007
This last Saturday I attended Bar Camp3. For those of you who haven’t heard of Bar Camp it is an international network of unconferences where the content is created by participants. The one day event, hosted at Carleton University, consisted of sessions on topics ranging from usability to Ruby on Rails. This was my first Bar Camp but based on my experience Saturday – it won’t be my last. The set up was excellent and I really enjoy the open format. Every room was filled and the speakers were excellent.continued...

To Blog or Not to Blog?

April 2nd, 2007
Blogging or the idea of providing commentary on a particular subject is not a new concept on the web, in fact – that’s how the internet started. What has changed is that tools now exist that enable anyone with an internet connection to start a blog within a matter of minutes. Over the last few years corporate blogs have become more popular, popping up everywhere. So you have the tools but does it make sense to start and maintain a corporate blog? Blogs give executives the opportunity to talk directly with their customer, often about more then their product or service.continued...

Increasing Your Customer's Satisfaction with Email Communications

April 15th, 2007
Let's face the facts, the cost of maintaining an existing customer is significantly less than the cost to acquire a new one. It's a fact that will never change. Building loyal long-term relationships with customers is a process that develops over time and the main ingredients to the process are really simple... trust and value.continued...