Fenix Blog (2010 / April / 27)

Fear and loathing in Social Media – Tips to help your organization overcome the initial fear social media

April 27th, 2010

I'm amazed that we're still hearing about a lot of fear in organizations when we talk to them about social media. It's not uncommon to hear from an internal communicator that they're facing some resistance from management and can't do everything they would want to. A lot of that fear comes from not seeing the value in the channel, fear of losing control of the corporate message and not knowing what to do with feedback once they get it.

continued...