In summary, the Workshop includes:

1. Presentation (Morning)

• Overview & introductions
• Social media definitions simplified
• Fundamental elements of social media/web 2.0
• Social media tools & applications
• Statistics that will blow your mind!
• Examples social media engagement specific to your industry
• Best practices

2. Facilitated Working Session (Afternoon)

The purpose of the working session in the afternoon is to work with you to fill in the blanks and questions that need to be addressed before an effective social media engagement strategy can be written and implemented. The social media marketing workbook/presentation format has been designed to allow for maximum interaction and productivity.

After each step is presented, participants will be given a few minutes to fill out the questions for that step (note: many steps are to be completed after the workshop). Each step will be followed by a short Q & A period to allow for further discussion.

The following 10-steps will be covered:

Step 1: Define the Key Issue(s) and Desired Outcome(s)
Step 2: Gauge Your Existing Web Presence
Step 3: Conduct a SWOT Analysis
Step 4: Determine Your Online Competition (including concurrent initiatives)
Step 5: Set Strategic Social Media Marketing Objectives
Step 7: Choose the Right Social Media Tools & Marketing Mix
Step 8: Develop a Social Media Press Release
Step 9: Social Media Performance Measurement
Step 10: Ongoing Monitoring and Engagement

At the end of this process, workshop participants will understand the requirements for a basic social media strategy framework that will allow them to move forward with their initiatives.

Completion

Upon completion of this workshop, participants will be able to…

• Properly use and leverage on-line social networks, consumer generated content, blogs, podcasts, wikis, video, RSS feeds and virtual worlds
• Incorporate automated social media monitoring activities into their daily schedules
• Ensure that their web properties are visible to all major search engines through the latest search engine marketing tactics and social media optimization techniques
• Establish relations with influential bloggers working within their industry
• Properly and accurately measure performance of their online tactics
• Effectively respond to negative online feedback
• Leverage the wisdom of the crowd by “crowd-sourcing” certain elements of their job
• Save a considerable amount of money by using free, open-source applications
• Stay well ahead of the curve by aggregating information from multiple sources
• Apply learned concepts into a strategic social media engagement framework

Typically, at the end of the workshop we are asked to develop a Strategy for the organization. We can happily provide this service to if the need arises. A cost for this can be provided once the workshop is complete.

Book NOW!

Contact Jennifer MacKinnon to book your workshop now 613.564.3344