Twitter for the Business Executive
Twitter is a messaging service that lets you send instant, short updates posted online via the Internet, or any number of Twitter tools (Tweetdeck, Twhirl etc).
Twitter is quickly becoming a mainstream communication tool used by hundreds of brands and thousands of companies to connect with customers and colleagues, and to create brand awareness. In the age of Web 2.0, creating conversations online is key. Twitter helps facilitate the opportunity to communicate with customers, clients, colleagues, prospects and more.
The true value of Twitter is that is provides the ability to build lists with the power of instant messaging. Understanding how to take advantage of this is key for organizations looking to market themselves. Read the rest of this entry »