Fenix Blog

Twitter is a messaging service that lets you send instant, short updates posted online via the Internet, or any number of Twitter tools (Tweetdeck, Twhirl etc).

Twitter is quickly becoming a mainstream communication tool used by hundreds of brands and thousands of companies to connect with customers and colleagues, and to create brand awareness. In the age of Web 2.0, creating conversations online is key. Twitter helps facilitate the opportunity to communicate with customers, clients, colleagues, prospects and more.

The true value of Twitter is that is provides the ability to build lists with the power of instant messaging. Understanding how to take advantage of this is key for organizations looking to market themselves. Read the rest of this entry »

John Allsopp has put together the data from his extensive State of the Web 2008 survey. In it you will find details on who was surveyed to set context, the browser / os usage claimed, and answers on the use of technology such as:

1. Markup usage
2. CSS and other presentation technology
3. JavaScript, Ajax, and the DOM
4. Flash, Silverlight and embedded content
5. Backend systems Read the rest of this entry »

Marketers are well known for working within a budget to develop their marketing campaigns. Some budgets are big and some budgets are small. But the ability to get a little for a lot is going to get even trickier as budgets wane due to the current economic recession.

What tactics should you focus on during this time? The ones that give you the most “bang for your buck.”  And the best bang is anything online. Read the rest of this entry »

This article lists some well known brands using social media tools and strategies. This might give you some ideas regarding how to implement social marketing tools into your own marketing strategy. Some of these are terribly clever and very innovative. Enjoy. Read the rest of this entry »

Video is making a comeback. With the recent popularity of sites such as YouTube, and the adoption of modern technologies, video is experiencing an increase in popularity. Corporations are beginning to add it to their marketing plans and are beginning to look at ways of incorporating it into their marketing mix.

Interestingly, the use of video by corporations has been largely influenced by a “grassroots” video movement. The mass popularity of YouTube, a site whose content is generated by a community of users, is one motivating factor in this trend. This online community has launched discussions concerning the corporate use of video in boardrooms across North America and the world. Read the rest of this entry »

Building a Web Presence – Selecting a Content Management Solution

There are many factors to consider when selecting a Content Management Solution. Obviously the first question you should be asking yourself is “do I need a content management solution?”

At the very least, if you have content that requires updating on a regular basis, then the answer is yes. And, with the emergence of Web 2.0, social marketing, online communities and online business automation, most of you are likely doing a whole lot more (or what to do a whole lot more) with your website than simple content updates. Choosing the right CMS can not only make the tedious task of publishing content to your website easier, it can also become the platform on which you can unify and integrate all aspects of your online business. Read the rest of this entry »

Creating online environments aimed at connecting a group of users with a common interest  – this defines online communities as we know them. We sign up for something we like and we go to that environment often to connect, share, collaborate, discuss and more. What if you could create your own social networking community? One that was exactly what you wanted and included only the people you wanted, if desired. Read the rest of this entry »

The Political Parties aren’t the only ones using the web as a means of information and influence for this election. The news media (broadcast, print) are a traditional means of information gathering by constituents. But many are using this election as a means of engaging Canadians and creating two-way conversation. Read the rest of this entry »

October’s upcoming election is just around the corner and it’s exciting to see how the candidates are using the web, and Web 2.0 social marketing features, as a platform to generate interest, awareness and as a means of persuasion.

The use of social media by Barack Obama in the US Presidential elections is setting the stage for our Canadian candidates. With everything on the line, and the Prime Minister’s job at stake, let’s check in to see who’s doing what online.

And more importantly, who’s winning the Web 2.0 race. Read the rest of this entry »

We have been working very hard over that last several years and now we want to show you the results of all this hard work. We have launched our new site that showcases our work, our clients and also includes some great information on industry issues and topics. The new look and structure was redesigned to make information easy to find for our users and present our work in a way that demonstrates the full depth of services we offer.

This new site is really just the beginning of new developments at Fenix. We are very excited about the future and are looking forward to new challenges and opportunities. Check back with us often we will be updating our blog and the site with new information regularly.