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Case Study: Dy4 Systems

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Dy4 Systems

How do you provide detailed information on over 200 products to potential clients?

The Objective

Dy4 was repositioning themselves, after the tech downturn, and wanted to send a clear message to their clients that they were a dynamic forward moving company. They approached Fenix to develop a leave behind for use by the Dy4 salesforce that would give the potential client a full listing of all products and product material without being overwhelming and include an interactive element to support their message.

The Strategy

Design an interactive piece that will provide product information and material for over 200 products.
Within rich and engaging visuals develop a piece that supports the brand and new vision.
Ensure that all material is easy to find and catalogued so that the end user will find the information they need quickly and efficiently.

Strategic Process

Dy4 Systems Architecture: Due to the large number of products the information architecture was the most important part of this project. Fenix developed an architecture that broke down each product into 7 categories and developed a color coded system that users could use as a visual reference. Each product was cross referenced to supporting products to increase customer knowledge and sales

Design: Fenix began with the development of the opening video for the CD. The video included fast passed imagery, energetic music and simple messaging. The same approach was taken for the interface design that included rich imagery to support the overall concept.

Development: Fenix developed the CDRom in Macromedia Director and developed a custom search feature that allowed user to search through the content on PDF documents on the CD.

Results

The video developed was so successful that Dy4 continued to use it as part of other marketing efforts. The CDRom was extremely well received by both the potential clients and the sales force. The sales began using the CD not only as a leave behind but as part of their presentation because of the way the information was presented.