Fenix led stakeholder interviews and executed a full site audit, along with competitive research and user journey & persona mapping. With the information in hand, Fenix architected a web strategy to greatly improve user experience and business objectives.
Vastly improved design, usability, engagement, conversions, and traffic. Huge improvement and achievement of noted goals per business line, the site is now a business tool for the organization. 78% increase in usability, engagement, and conversions.
I want to thank you for the architecture and design of the site. It is beautiful. Our member experience is awesome as a result of the work that the Fenix team did.